I. The Huffington Post as roach motel (they check in, but they don’t check out):
Scene 1: Ad Age columnist Simon Dumenco writes a piece about Steve Jobs and Weinergate. Since it dealt with a popular topic, the post turned out to be a big hit, attracting lots of visits. So much so that the piece was “aggregated” by a blogger at The Huffington Post. What this means is that Dumenco’s article was paraphrased with extensive quotes without adding anything to the original (i.e., another avenue by which the Content Tsunami grows without actually increasing the quality of information):
HuffPo's aggregation, titled "Anthony Weiner vs. Steve Jobs: Who Won On Twitter?," consisted of basically a short but thorough paraphrasing/rewriting of the Ad Age post -- using the same set-up (i.e., pointing out that Apple had the misfortune of presenting its latest round of big announcements on the same day Weiner resigned from Congress) and the bulk of the data presented in the original Ad Age piece. Huffpo closed out its post with "See more stats from Ad Age here" -- a disingenuous link, because Huffpo had already cherrypicked all the essential content. HuffPo clearly wanted readers to stay on its site instead of clicking through to AdAge.com.