On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time.
So you have these two fighting against each other.
—Stewart Brand (quoted by Roger Clarke)
The main challenge facing a professional translator is to escape the perception that the service she provides is a commodity. Or, to state it more clearly, escape clients who perceive translation as a commodity. From anyone who has the perception that any bilingual can do that just as well. That a computer can also do the job pretty much just as well. Or that crowdsourcing or outsourcing are credible alternatives.